Tuesday, June 23, 2009

Taiwan strives to become global

Taiwan Tech Firms Strive to Be Global - an article By Ashlee Vance from the NYT

More and more Taiwanese manufacturing companies are trying to climb up that value chain...

Taiwanese companies that built music players, laptops and cellphones to precise specifications dictated by customers like Apple, HP and Motorola have now sought a more direct route to consumers. A few of the Taiwanese companies have even developed reputations as technology leaders.

Last year in 2008, Asustek was the fastest-growing PC company in Europe. Acer, which sells computers under its own name as well as through acquired brands Gateway, eMachines and Packard Bell, is the fastest-growing PC maker over all, according to the research company Gartner.

Despite their sales gains, the Taiwanese companies still have a long way to go to match the marketing flair of an Apple or H.P. Asus and Acer are strong in Asia but they remain largely unknown to consumers in the United States. They do little direct selling to individual or corporate technology buyers, preferring to work through retailers and other intermediaries...but once they start to figure out to tap into the US market,....watch out for these Taiwanese brands!

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